Elevator Pitch Image Analysis

I was assigned to post an image I used in my elevator pitch to this blog and explain why I chose to use it and evaluate the quality of the image.

Firstly, this is a photo I took of myself in the mirror a few years ago. I used this image on the last slide of my elevator pitch with the caption, Images by Hayley Leach, because I wanted to show myself holding a camera to best represent myself as a photographer. I used Instagram to convert the photo to black and white and I used picmonkey.com to frame it inside of a circle.

Now, I will evaluate the quality of my image based on the elements of art which have been discussed in class.

• Line: When I look at this image, my line of sight is from the camera lens to my eye peeking over the camera. I think this is because the lens is placed in the middle of the photo and my eye behind the camera is lit up in a way that catches the viewer's eye and directs it away from the camera.
• Color: I changed this image to black and white to make it more simple, less busy, and to capture the essence of the photo rather than distract the viewer with too much color. I think this also made this photo fit with the color scheme I used for my text.
• Texture: I think this photo captures the smooth, reflective quality of my camera and my glasses. You can also see the folds of the curtain in the background. Also, the black and white filter I used has a bit of a grainy quality, which makes some parts of the photo look worn or distressed.
• Shape: I mostly used circles in this image. The lens, my eye, and the photo itself are all circles. In fact, I shaped all my photos for my elevator pitch into circles and half-circles, to keep the slides consistent.
• Light and Shadow/Contrast: Because this photo is black and white, the light and shadow is very important. This photo does not have a lot of shadow, but the highlights do contrast well with darker elements of the photo, such as my hair, palms, eyebrows, camera, and the frame of my glasses.
• Design/Layout: My design theme is the use of circles, and this image fits well with that theme.
• Style: The style I chose for my elevator pitch is very simple and clean, and I think this photo is simple and focused on the subject in a way that is not too complex.
• Medium: The medium I used for my elevator pitch is digital images I photographed and edited myself, and this is a digital photo I photographed and edited, so it fits with the other images in my elevator pitch.

Written by Hayley Leach

Image by Hayley Leach