Saturday, February 27, 2016

My Elevator Pitch

Click here to see full Elevator Pitch

Hey, guys! Because I'm sick, I was not able to present my Elevator Pitch. Although my professor presented it for me, I decided that I wanted to comment a bit on the different elements of my pitch. So, that's what I'm doing with this blog post. I thought I would use some of the visual elements discussed in class to best explain what I did and why I chose these elements.

  • Line: In my pitch, I tried to direct the viewer's line of sight from the text to the image and vice versa. The first slide starts with a photo on the left middle, then continues with a photo on the lower right side and a photo on the upper left. I tried to alternate the placement of photos and text to make the pitch more interesting. 
  • Color: I used a variety of colors in the images to show my interest in colors, but I stuck with black and an aqua/teal color for the text. I began and ended my pitch with black and white photos to wrap it all together.
  • Shape: I mainly used circles and half circles to frame my images, which I think helps to make all the slides fit together and make them look clean and simple.
  • Light and Shadow/Contrast: In some photos, there is some light and shadow, but I mostly think I used contrast quite a bit in my pitch. There is contrast between the vibrant colors in my images versus the plain white background of each slide. There is also a kind of contrast between the black text and the text emphasized with a curly, teal font. 
  • Design/Layout/Style: I tried to design this layout to be interesting, but also clean and simple and avoid overwhelming the viewer with too much visual stimuli. Most of the time, I tried to emphasize certain words on each slide that either seemed important to me or had something to do with the photo I chose for each slide. Basically, I wanted to make my pitch short, sweet, clean and simple, while also looking modern and stylish.
Below are two slides I wanted to go more in depth about.


This slide is obviously about my interest in photography. I chose the photo above, which I took of a friend taking pictures with her phone. I also just realized that there is a person (my friend), an object (her phone), and nature (grass, water, trees, and mountains) in this photo, which demonstrates the three things I mention in the text. I hadn't really planned that out, but it worked out nicely.


This slide is meant to convey my interest in organizing my space and show exactly what my desk area looked like a couple years ago versus how it looks now and how it has improved. I'm happy with the progress I've made with reorganization and minimizing clutter, so I thought I would share it with you all.

Well, that's it. Thank you for reading all the way to the end of this post!

P.S. I'm sad I had to miss out on seeing all of my classmates' pitches. I'd love to see some of them, if you'd like to share them with me. You could link them in the comments below this post or post them to your own blogs. I'll see you guys next week!

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